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Essentials of Marketing

by Carl McDaniel,Charles W. Lamb,Joseph F. Hair

ISBN 13: 9781111221928

Format: Paperback (672 pages)
Publisher: South-Western College Publishing
Published: 18 Feb 2011

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Marketing (Ise)

by Charles Lamb, Joseph F. Hair, Carl McDaniel

ISBN 13: 9780324323801

Format: Paperback (768 pages)
Publisher: South-Western, Division of Thomson Learning
Published: 10 Apr 2005

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Contemporary Marketing Research

by Carl McDaniel, Roger H. Gates

ISBN 13: 9780314771018

Format: Hardcover (761 pages)
Publisher: South-Western, Div of Thomson Learning
Published: 04 Jan 1991

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